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December 12, 2020 at 3:13 am #21656Joel Hunter
Twenty Ads That Shook the World
The Century’s Most Groundbreaking Advertising and How It Changed Us All
by James B. Twitchell
- Genres: business, social
- Language: english
- ISBN: 9780609807231 (0609807234)
- Publisher: Broadway Books
- Release date: December 26, 2001
- Format: paperback, 240 pages
- Author: James B. Twitchell
About The Book
James Twitchell takes an in-depth look at the ads and ad campaigns and their creators that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike s Just Do It, Clairol s Does She or Doesn t She?, Leo Burnett s invention of the Marlboro Man, Revlon s Charlie Girl, Coke s re-creation of Santa Claus, Absolut and the art world these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.”
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