(ePUB) Twenty Ads That Shook the World by James B. Twitchell

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    Joel Hunter

    Twenty Ads That Shook the World
    The Century’s Most Groundbreaking Advertising and How It Changed Us All

    by James B. Twitchell

    🔰 Twenty Ads That Shook the World | READ MORE 🔰

    • Genres: business, social
    • Language: english
    • ISBN: 9780609807231 (0609807234)
    • Publisher: Broadway Books
    • Release date: December 26, 2001
    • Format: paperback, 240 pages
    • Author: James B. Twitchell

    About The Book

    James Twitchell takes an in-depth look at the ads and ad campaigns and their creators that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike s Just Do It, Clairol s Does She or Doesn t She?, Leo Burnett s invention of the Marlboro Man, Revlon s Charlie Girl, Coke s re-creation of Santa Claus, Absolut and the art world these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.”

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